POLITISK KOMMUNIKATION SOM DEMOKRATISKT VERKTYG -En fallstudie av servicekontorens kommunikativa och informativa arbete utifrån ett tjänstemannaperspektiv

The aim of this study is to investigate the existing communicative and informative work on reaching out to citizens about the service concept of governmental service offices which includes the swedish agencies; Skatteverket, Försäkringskassan and Pensionsmyndigheten. The study will be based on the perspective of officials operating within the current area. Furthermore, we also aim to examine which motives and which risks that exist with developing this work in conjunction with the transfer of responsibility to a new authority. The motives are examined from a citizen's perspective with a focus on political communication as a democratic tool in the modern society. The study is based on interviews with managers within the organization of governmental service offices and managers at the new authority - with the purpose to gain their perspectives about this communication aspects. A qualitative text analysis as a method has been used to analyze the interviews. The primary findings of the empirical study show that the public's knowledge about the concept of service offices are low as a result of a limited marketing. It also shows that there are motives to increase the extent of communication and information about the service concept, in order to raise awareness about what services are available at the governmental service offices. On the other hand, the research also indicates issues with an increased marketing of the service offices as service concept, instead of marketing the agencies individually, which requires consideration in the matter