‘This is beautiful’ and ‘that is ugly’ are not opposites and nor are they the two extremes of a continuum. To say that something is ‘not beautiful’ does not automatically mean it is ugly, and to pronounce something as ‘not ugly’ does not equate to it being beautiful. To declare something ‘beautiful’ or ‘ugly’ is to deploy one of two distinct forms of aesthetic appreciation, each one of which similarly privileges and isolates an object, thereby setting it at an ‘aesthetic distance’. It becomes an opposite, therefore, of all that is ‘normal’. Or, in other words, it differs from the myriad of aesthetically-neutral objects that sink without a trace in the quagmire of unobtrusiveness. The ‘not-ugly’ and ‘not-beautiful’ can thus be categorised as...