Shippers usage of the internet including e-marketplaces in the trucking industry

The research reported in this manuscript provides insights regarding trucking related e-marketplaces and web-based offerings by truckers. Over 2,000 shippers were surveyed with 420 total responses. Overall, only 7% of shippers were currently utilizing e-marketplaces; however, those that are appear to be satisfied. Shippers ranked tracking, freight posting, and pricing, in that order of importance for trucking web sites