CITY IMAGE DURING INTERNATIONAL EVENTS

Proceedings of the XXV ISUF International Conference “Urban Form and Social Context: from Traditions to Newest Demands” (Krasnoyarsk, July 5–9, 2018)This article explores the visual information part of the urban environment that can be identified by visual observation and contains the entire information layer of this environment. In fact, visual information field of the city is the language that the city speaks to a person. For stable development of cities under conditions of an unstable economic situation and crises, we have to look for such options to improve the urban environment that could have the most positive impact on the city’s image with minimal costs. Such a solution can be the transformation of the visual information field of the city as the most dynamic element of the urban environment, which most easily adapts to any economic, political, eventual and other changes, affecting the appearance of the city as a whole