Most destination branding literature ignore the poetics and the actual exercise of destination branding only dwelling much on the promotion of brands. Again many branding and destination branding studies fail to distil some unique challenges between place and product branding and their inspiration comes from general marketing literature. The researcher outlines a conceptual framework for developing a destination brand namely the dialogic perspective to destination branding which accentuates social multiplicity and complexity in destination branding and this will be applied on the Zimbabwean 2010 rebranding context. Using the dialogic perspective Zimbabwe`s branding process is evaluated and the analysis and evaluation of destination brand p...
Every nation exists as a brand with either positive or negative attributes and any other nation and ...
The destination branding discourse remains widely contested among academics and practitioners, as th...
Tourism is a promise and destinations communicate the credibility of that promise by means of destin...
Most destination branding literature ignore the poetics and the actual exercise of destination brand...
The main purpose of this study was to explore the concept of “re-branding a destination ” as a key e...
Abstract We investigated the appropriateness of branding in resuscitating tourism in a market facing...
Zimbabwe went through an unprecedented political and economic crisis between 1999 and 2009 which had...
The tourism industry is today the most powerful driver of economic growth and development. Globaliza...
The study was conducted with an aim to establish the main sources of identity for Zimbabwe tourism d...
Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influ...
Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism desti...
Thesis (DTech (Marketing))--Cape Peninsula University of Technology, 2013.During the past few decade...
Two of the most important factors influencing the competitiveness of a destination are destination g...
PhD (Tourism Management), North-West University, Potchefstroom Campus, 2018The global tourism market...
Destination branding has become an unavoidable topic in both professional literature and practice of...
Every nation exists as a brand with either positive or negative attributes and any other nation and ...
The destination branding discourse remains widely contested among academics and practitioners, as th...
Tourism is a promise and destinations communicate the credibility of that promise by means of destin...
Most destination branding literature ignore the poetics and the actual exercise of destination brand...
The main purpose of this study was to explore the concept of “re-branding a destination ” as a key e...
Abstract We investigated the appropriateness of branding in resuscitating tourism in a market facing...
Zimbabwe went through an unprecedented political and economic crisis between 1999 and 2009 which had...
The tourism industry is today the most powerful driver of economic growth and development. Globaliza...
The study was conducted with an aim to establish the main sources of identity for Zimbabwe tourism d...
Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influ...
Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism desti...
Thesis (DTech (Marketing))--Cape Peninsula University of Technology, 2013.During the past few decade...
Two of the most important factors influencing the competitiveness of a destination are destination g...
PhD (Tourism Management), North-West University, Potchefstroom Campus, 2018The global tourism market...
Destination branding has become an unavoidable topic in both professional literature and practice of...
Every nation exists as a brand with either positive or negative attributes and any other nation and ...
The destination branding discourse remains widely contested among academics and practitioners, as th...
Tourism is a promise and destinations communicate the credibility of that promise by means of destin...