The influence of inbound Muslim travellers' attitude on travel satisfaction towards revisit intention to Malaysia: a conceptual framework

Muslim travellers segment is gaining attention among the destination marketers as a target market. Thus, ensuring their repeat visitation is among the top priorities of the marketers. However, the factors that make them return to a particular destination are still unclear as studies on Muslim travellers segment are still limited. Nevertheless, previous studies have shown that the availability of Islamic attributes of destination as well as certain destination attributes exert significant influence on travel satisfaction and destination loyalty. Although few studies have shown that availability of Islamic attributes of destination and destination attributes lead to tourist satisfaction as well as inspire multiple return visits, more studies are needed to strengthen the finding. Therefore, this article proposed a study on the influence of Muslim travellers’ attitude towards Islamic attribute of destination and attitude towards destination attributes on their travel satisfaction and repeat visit to Malaysia. The discussion started with the overview of inbound Muslim travellers followed by the importance of revisit to the tourism industry with highlight given to the Islamic attributes of destination, destination attributes and travel satisfaction as the main antecedents of the Muslim travellers’ revisit intention. The future finding of the proposed study will provide valuable information for Malaysian tourism marketing and planning organisations. Thus, effective marketing strategies can be developed to encourage repeat visit from Muslim travellers segment