ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA PT PRIMA UNGGUL GLOBAL TOURS & TRAVEL DALAM KONTEKS EKONOMI SYARIAH

Analysis of Marketing Strategy to Increase the Number of Selling from PT Prima Unggul Global Tours & Travel according to Shariah Economic context; Rokan Fathi Alim; NIM. 201510510311032; Shariah Economic Department, Faculty of Islamic Studies, University of Muhammadiyah Malang. The purpose of this research is to describe the marketing strategy of PT. Prima Unggul Global Tours & Travel in the competion in the business world to increase the number of selling. The marketing strategy will be reviewed with Shariah Economic context. This research apply the qualitative approach with the field research method, by doing observation, interview, and documentation at PT. Prima Unggul Global Tours & Travel. The result of this research explains that the marketing strategy of PT. Prima Unggul Global Tours & Travel can increase the number of selling. PT. Prima Unggul Global Tours & Travel expected to be more recognized in the society, increasing more of the number of selling, and consistently spread the goodness of the Shariah Economic’s values. Keywords: Marketing Strategy, Increase Number of Selling, Shariah Economi