ANALISIS MINAT NASABAH DALAM MENYIMPAN DANA PADA BANK MUAMALAT INDONESIA KANTOR CABANG MALANG

ABSTRAK This study aims to analyze customer interest in saving funds at Bank Muamalat Indonesia Malang Branch Office and to analyze things that hinder customers in saving funds at Bank Muamalat Malang Branch Office. This study uses a quantitative descriptive approach. The population in this study were all customers of Bank Muamalat Indonesia Malang Branch Office which had savings products in the form of savings, time deposits and demand deposits. The sample in this study used accidental sampling which was obtained by 75 customers with the research period on April 29, 2019 until May 10, 2019. The results of this study indicate that the product that is most favored by customers is a savings product that is equal to 93.33% and the most dominant indicator is service. As many as 45 customers studied did not get obstacles in saving funds at Bank Muamalat Malang Branch Office, 11 customers experienced obstacles due to the absence of Sub-Branch Offices (KCP), 7 customers experienced obstacles in the form of limited number of atm machines, 5 customers experienced obstacles in the location of banks, 3 customers experienced hamtan in the form of no cash deposit atm, 3 customers faced barriers to the lack of tellers and customer service (CS), 1 customer encountered a problem with the infamous Bank Muamalat Indonesia