ANALISIS FAKTOR RELIGIUSITAS, PROMOSI, LOKASI DAN PRODUK TERHADAP MINAT NASABAH MENABUNG DI BMT UGT SIDOGIRI GONDANG-LEGI MALANG

The aim in this study is to find out and analyze the influence of Religiosity (X1), promotion (X2), location (X3), and products (X4) against interest customer saving (Y). In this study used quantitative research on correlative type. Methods of data collection were used through the dissemination of a questionnaire on customer BMT UGT SIDOGIRI KCP Gondanglegi Malang. The number of samples used in the study was 100 respondents, sampling techniques using Simple Random Sampling. Data obtained from the distribution of this cake maker was then used using a computer application, SPSS version 24.0. This analysis includes a test of validity, reliability test, test the assumptions of multiple regression analysis, classical, and test hypotheses. The results of hypothesis testing shows all free variables of Religiosity (X1), promotion (X2), location (X3) and products (X4) significant effects against the interest saving (Y). Overall it can be explained that the Religiosity of variables (X1), promotion (X2), location (X3) and products (X4) influence of 52.4% against interest saving. While the rest as much as 47.6% were influenced by other factors not covered in the study variables