PENGARUH STORE ATMOSPHERE TERHADAP REPURCHASE DECISIONS PADA CAFE NEW AQUANOS

This study examined the elements that exist on the store atmosphere that cause repurchase decisions or decisions re-purchase the café New Aquanos by lifting the title "the influence of the store atmosphere against repurchase decisions on cafe New Aquanos ". The problem formulation in The first study is whether the store atmosphere influence significant simultaneously to repurchase decisions, the second is whether the store atmosphere partial effect to the repurchase decisions, and The third is the interior display that has the greatest contribution to repurchase decisions. Elements of the store atmosphere is exterior, general interiors, store layout and interior display. This study uses logistic regression analysis. This test both using partial correlation (R). Results from this study to get a significant chi-square value models then the effect is 0.00. While the value of the partial correlation (R) study obtained is the value of the exterior that has a value of 0.294. So the exterior is a process that contributes most to repurchase decisions the cafe New Aquanos. This proves that the exterior is elements that influence on repurchase decisions on cafe New Aquanos