ANALISIS PENERAPAN MANAJEMEN STRATEGI DAN PENGEMBANGAN KOPERASI MUSLIMAT NU AN-NISA DI LAMPUNG UTARA

This research entitled "ANALYSIS OF STRATEGY MANAGEMENT IMPLEMENTATION AND DEVELOPMENT OF MUSLIMAT NU AN-NISA COOPERATIVE IN NORTH LAMPUNG". Background of the writer took this title is, with its new condition 5 years standing, business income Muslimat NU An-Nisa Cooperative continues to increase from year to year, but when viewed from the side of the organization experiencing problems. The Muslimat NU An-Nisa Cooperative does not yet have proper management, even though the cooperative has been established for 5 years. This study aims to determine the strategies that have been formulated and implemented by the Muslimat NU An-Nisa Cooperative, and to know the alternative strategies that effective to be applied in the future. This research is included in field case study research, conducted on NU An-Nisa Muslimat Cooperative, which addressed in Desa Bumi Restu RW 03 RT 02 Abung Surakarta Sub-district, North Lampung District. The data used in this study are primary and secondary data, using qualitative descriptive method approach on strategic management of Muslimat NU An-Nisa Cooperative. From the results of this study, Muslimat NU An-Nisa Cooperative will implement growth strategy in the cooperative development in the future. Strategies that support the growth strategy are, to increase business by expanding network marketing, service improvement and product development, and improve internal conditions gradually