KECENDERUNGAN PESAN DAKWAH DI AKUN INSTAGRAM @lemonmove

This study discusses the tendency of da'wah messages on the Instagram account @lemonmove. This research was made in line with the phenomenon of the many da'wah accounts that have sprung up on Instagram by offering many kinds of da'wah ranging from using videos, images or just quotes. Formulation of the problem from the study is that researchers want to know the tendency of messages that often appear in the @lemonmove account posts. With the aim of describing the tendency of da'wah messages that often appear. This study uses Charles Berger's planning theory where the theory says that humans in the process of producing a message will involve processes that take place internally within themselves such as the process of thinking, decision making, and the process of making symbols before producing messages. And the plan is the steps that someone will take to fulfill a goal. The type of this research is quantitative descriptive which uses content analysis methods in processing data. The data collection technique of this research is to include sentences in each paragraph of the @lemonmove post into the categorization table. Then the researcher was assisted by two coders to test reliability and continued to analyze using the content analysis method. The results of this study are from the aqeedah category there are 84 sentences consisting of 29 sentences containing sub categories of faith in Allah SWT, 1 sentence of faith in His angels, 21 sentences of faith in His book, 23 sentences of faith in His kepadarasul, 2 sentences of faith in the last day and 8 sentences of faith in qadha and qadhar. The Shari'a category consists of 83 sentences consisting of 24 sentences containing sub categories of human relations with Allah SWT, 23 sentences between human relations with others regarding civil law and 36 sentences human relations with others regarding criminal law. And from the moral category there are 93 sentences consisting of 15 sentences containing sub categories of morality to Allah SWT and 78 sentences of morality to others. The conclusion of this study is the da'wah message that often arises, namely morality towards others, which is 78 sentences