Persamaan Dan Perbedaan Perilaku Konsumen Dalam Ekonomi Konvensional Dan Hukum Ekonomi Islam

The equation between consumer behavior in carrying out consumption activities in conventional economics and Islamic economics is three. Among them in terms of understanding, philosophical foundation, motives and purpose of consumption, and the theory of consumer behavior. Meanwhile, differences in consumer behavior in conventional economics and Islamic economics, first, lie in the foundation of consumer behavior philosophy. Conventional economics views that world life is an absolute right for humans while Islamic economics teaches that world life is based on the principle of accountability to the Creator. Second, lies in the principle of consumption. There are three principles of consumption in a conventional economy, namely freedom, self-interest, and material. Islamic economic perspective, consumer behavior is based on the philosophy of divinity so that in each of its activities meeting the needs of consumers is required to always be guided by the principles of tawhid and also justice. The principle teaches individuals the moral awareness to live in obedience by worshiping Allah, and is responsible for everything he does, especially in terms of consumptio