Leistungsfähig, attraktiv, erfolgreich, jung und gesund: Der fitte Körper in post-fordistischen Verhältnissen

In the last forty years, fitness has evolved into a popular sportive practice that has been accompanied by fundamental social and economic changes. Not surprisingly, the fit body is therefore often characterized as a post-Fordist body. Assuming that the fit body represents the concurrence of being fit and keeping fit, the article describes the hegemonic position of the fit body in post-Fordist conditions. Furthermore, with reference to the example of the Lebensreformbewegung (“life reform movement”), it outlines a non-linear and partial genealogy of the fit body. In so doing, it points to the continuities and transformations between concepts of the “fit” body in Fordist and post-Fordist discourses and practices