Add to ORKGContent: Choice modelling with conjoint analysis - Trends in marketing applications; Historical Development; Conjoint Analysis as Successor of Conjoint Measurement; Some Commercial Applications of Conjoint Analysis; Why conjoint wor
The theoretical underpinnings associated with eliciting consumer preferences and statistical propert...
Formulas are derived which estimate the accuracy of conjoint analysis in predicting preferences in a...
Conjoint Analysis is a popular method in marketing research that is mainly used for product developm...
Content: Choice modelling with conjoint analysis - Trends in marketing applications; Historical Dev...
In market research, we often need statistical methods able to jointly deal with numerical and textua...
This paper briefly introduces the conjoint analysis as a method to measure consumer preferences. Bas...
In marketing, one is interested in how consumers react to products in the marketplace. The marketeer...
Conjoint Analysis (CA) is a popular statistical method for determining how customers prefer and val...
In marketing, one is interested in how consumers react to products in the marketplace. The marketeer...
'Die Conjoint-Analyse ermöglicht die Dekomposition globaler Präferenzurteile. Sie hatbislang nur in ...
The use of conjoint analysis in assessing consumers ' preferences for attributes is demonstrate...
In the customer satisfaction evaluation a great importance is assumed by Conjoint Analysis. It can b...
Conjoint measurement and analysis have a common underlying psychometric and statistical assumption c...
In this paper, we propose a strategy based both on a clustering method and a factorial approach to C...
Conjoint analysis has as its roots the need to solve important academic and industry problems. Elsew...
The theoretical underpinnings associated with eliciting consumer preferences and statistical propert...
Formulas are derived which estimate the accuracy of conjoint analysis in predicting preferences in a...
Conjoint Analysis is a popular method in marketing research that is mainly used for product developm...
Content: Choice modelling with conjoint analysis - Trends in marketing applications; Historical Dev...
In market research, we often need statistical methods able to jointly deal with numerical and textua...
This paper briefly introduces the conjoint analysis as a method to measure consumer preferences. Bas...
In marketing, one is interested in how consumers react to products in the marketplace. The marketeer...
Conjoint Analysis (CA) is a popular statistical method for determining how customers prefer and val...
In marketing, one is interested in how consumers react to products in the marketplace. The marketeer...
'Die Conjoint-Analyse ermöglicht die Dekomposition globaler Präferenzurteile. Sie hatbislang nur in ...
The use of conjoint analysis in assessing consumers ' preferences for attributes is demonstrate...
In the customer satisfaction evaluation a great importance is assumed by Conjoint Analysis. It can b...
Conjoint measurement and analysis have a common underlying psychometric and statistical assumption c...
In this paper, we propose a strategy based both on a clustering method and a factorial approach to C...
Conjoint analysis has as its roots the need to solve important academic and industry problems. Elsew...
The theoretical underpinnings associated with eliciting consumer preferences and statistical propert...
Formulas are derived which estimate the accuracy of conjoint analysis in predicting preferences in a...
Conjoint Analysis is a popular method in marketing research that is mainly used for product developm...