Add to ORKGContent: Dynamic segmentation results in apartitioning of consumers for multiple occasions; Dynamic segmentation also models switching between segment
Bayesian computational statistics, Model based clustering, Log-linear modeling, Market segmentation,...
Market segmentation is a key component of conjoint analysis which addresses consumer preference hete...
We investigate latent class analysis as a market segmentation method. In particular, we explore the ...
Content: Dynamic segmentation results in apartitioning of consumers for multiple occasions; Dynamic...
A recent development in marketing research concerns the incorporation of dynamics in consumer segmen...
The topic of market segmentation is still one of the most pervasive in marketing. Among clustering t...
In this paper, we propose a new methodology of modeling dynamic segmentation. A probability that one...
The topic of market segmentation is still one of the most pervasive in marketing. Among clustering t...
A correct classification of financial products represents the essential step to achieve optimal inve...
Purpose: Dynamic market segmentation is a very important topic in many businesses where it is intere...
This paper proposes a new approach to dynamically segment markets. Dynamic segmentation i of key imp...
Cluster analysis, often referred to as Segmentation in business contexts, is used to identify and de...
Prior international segmentation studies have been static in that they have identified segments that...
This paper addresses the retrospective or off-line multiple change-point detection problem. Multiple...
Prior international segmentation studies have been static in that they have identified segments that...
Bayesian computational statistics, Model based clustering, Log-linear modeling, Market segmentation,...
Market segmentation is a key component of conjoint analysis which addresses consumer preference hete...
We investigate latent class analysis as a market segmentation method. In particular, we explore the ...
Content: Dynamic segmentation results in apartitioning of consumers for multiple occasions; Dynamic...
A recent development in marketing research concerns the incorporation of dynamics in consumer segmen...
The topic of market segmentation is still one of the most pervasive in marketing. Among clustering t...
In this paper, we propose a new methodology of modeling dynamic segmentation. A probability that one...
The topic of market segmentation is still one of the most pervasive in marketing. Among clustering t...
A correct classification of financial products represents the essential step to achieve optimal inve...
Purpose: Dynamic market segmentation is a very important topic in many businesses where it is intere...
This paper proposes a new approach to dynamically segment markets. Dynamic segmentation i of key imp...
Cluster analysis, often referred to as Segmentation in business contexts, is used to identify and de...
Prior international segmentation studies have been static in that they have identified segments that...
This paper addresses the retrospective or off-line multiple change-point detection problem. Multiple...
Prior international segmentation studies have been static in that they have identified segments that...
Bayesian computational statistics, Model based clustering, Log-linear modeling, Market segmentation,...
Market segmentation is a key component of conjoint analysis which addresses consumer preference hete...
We investigate latent class analysis as a market segmentation method. In particular, we explore the ...