Add to ORKGEl objetivo de este trabajo es realizar un análisis de la posición actual de las agencias de publicidad de Iberoamérica según el Ranking Iberoamericano de Publicidad. Este evalúa la calidad de las agencias a través de su trabajo publicitario a partir de una ponderación de los premios y los festivales en los que son galardonados. El cálculo del valor de las agencia se hace sobre los premios recibidos en los dos años anteriores, analizándose el periodo 2014-2015 para una muestra total de 775 y 538 agencias respectivamente. Se valoran resultados de las primeras 50 agencias del ranking
This article presents a retrospective statistical analysis of the nationality of two elements: the a...
Las agencias que participan en sistemas de evaluación competitiva, acuden a los festivales de public...
The appearance of a billing ranking for fees of public relations companies in Spain is apparently ne...
The aim of this paper is to analyze the relative position of advertising agencies in Latin America, ...
Advertising Agencies that participate in competitive evaluation systems go to the advertising festiv...
This paper presents and describes the ESCO Ranking of advertising agencies . The objective of this t...
This article reports a descriptive analysis of a hundred of Spanish advertisements, those that have ...
The aim of this paper is making an analysis of the actual position of Venezuelan advertising agenci...
The UNIR Ranking is a meta-product that evaluates the quality of ads and advertising agencies in Lat...
In this paper, festivals and advertising awards are the object of study in order to characterize adv...
En este artículo se presenta un análisis descriptivo a partir de fuentes secundarias, concretamente ...
In this paper, festivals and advertising awards are the object of study in order to characterize adv...
Este artículo es un análisis estadístico retrospectivo de la nacionalidad de dos elementos: las agen...
In this paper, festivals and advertising awards are the object of study in order to characterize adv...
Advertisement rankings have a high repercussion in the advertising industry. Creativity is one of th...
This article presents a retrospective statistical analysis of the nationality of two elements: the a...
Las agencias que participan en sistemas de evaluación competitiva, acuden a los festivales de public...
The appearance of a billing ranking for fees of public relations companies in Spain is apparently ne...
The aim of this paper is to analyze the relative position of advertising agencies in Latin America, ...
Advertising Agencies that participate in competitive evaluation systems go to the advertising festiv...
This paper presents and describes the ESCO Ranking of advertising agencies . The objective of this t...
This article reports a descriptive analysis of a hundred of Spanish advertisements, those that have ...
The aim of this paper is making an analysis of the actual position of Venezuelan advertising agenci...
The UNIR Ranking is a meta-product that evaluates the quality of ads and advertising agencies in Lat...
In this paper, festivals and advertising awards are the object of study in order to characterize adv...
En este artículo se presenta un análisis descriptivo a partir de fuentes secundarias, concretamente ...
In this paper, festivals and advertising awards are the object of study in order to characterize adv...
Este artículo es un análisis estadístico retrospectivo de la nacionalidad de dos elementos: las agen...
In this paper, festivals and advertising awards are the object of study in order to characterize adv...
Advertisement rankings have a high repercussion in the advertising industry. Creativity is one of th...
This article presents a retrospective statistical analysis of the nationality of two elements: the a...
Las agencias que participan en sistemas de evaluación competitiva, acuden a los festivales de public...
The appearance of a billing ranking for fees of public relations companies in Spain is apparently ne...