Motel Marketing Strategies in Quebec, Ontario, and New York: a Comparative Exploratory Study

Cross-border travel is alive and well between Canada and the United States. Canadians in general choose the U.S. as their top travel destination. Canada is a popular travel destination for Americans also. The hospitality industry benefits from several comparative studies conducted in Canada and the United States in recent years. The comparison of Canadian and American travellers’ importance ratings of hotel selection criteria suggests significant similarity in their evaluation of hotels, according to Church and Heroux (1999). The results of this study suggest that similar marketing strategies may be used successfully in the hospitality industry in the three regions, with minor modifications in marketing tactics to accommodate regional conditions, as suggested by Church and Heroux (1999)