L’article présente une analyse de la nature des métaphores récurrentes dans le discours journalistique des affaires. L’analyse est conduite principalement à partir d’un corpus de textes. À la lumière des résultats observés, on tente une comparaison entre deux importantes théories modernes de la métaphore : pragmatique et cognitive. La méthode utilisée pour cette analyse paraît productive, ou pourra l’étendre à l’étude de nombreux aspects lexicaux de genres particuliers.In this paper, the author presents a (principally) corpus-based analysis of the nature of the systematic metaphors employed in business journalism. In the light of the results of this analysis, a comparison of two influential modern theories of metaphor — the pragmatic and th...
Recent research studies in cognitive linguistics (Gibbs, 1999; Kővecses, 2005; Lakoff, 1987; Lakoff ...
The purpose of the present article is to analyze the use of evaluative metaphors in two economic dis...
This article applies Conceptual Metaphor Theory developed by Lakoff and Johnson (1980) to investigat...
Abstract The aim of this is to investigate the use of metaphors in the area of journalism. The cor...
This paper discusses metaphors from the standpoint of cognitive semantics and explores conceptual me...
Metaphor is part and parcel of everyday language use, including news texts. To date, metaphors in ne...
In earlier studies, I developed a corpus-based methodology for investigating the behavior of systema...
Figurative language has always been used in business communication, with metaphoric expressions bein...
This paper examines patterns of metaphor in usage. Four samples of text excerpts of on average 47,00...
This paper aims to analyze a corpus of 77 business summaries collected between March 2008 and Decemb...
Abstract del paper presentato al convegno internazionale Seventh International Conference on Researc...
In the last 25 years, traditional approaches to the treatment of metaphor have been increasingly que...
This study investigates the metaphorical linguistic manifestations of the conceptual metaphor, marke...
Relevant contributions to the contemporary study of metaphor have come from cognitive linguistics, p...
Traditional metaphor researches consider metaphors as a rhetoric device for ornamental study. In 198...
Recent research studies in cognitive linguistics (Gibbs, 1999; Kővecses, 2005; Lakoff, 1987; Lakoff ...
The purpose of the present article is to analyze the use of evaluative metaphors in two economic dis...
This article applies Conceptual Metaphor Theory developed by Lakoff and Johnson (1980) to investigat...
Abstract The aim of this is to investigate the use of metaphors in the area of journalism. The cor...
This paper discusses metaphors from the standpoint of cognitive semantics and explores conceptual me...
Metaphor is part and parcel of everyday language use, including news texts. To date, metaphors in ne...
In earlier studies, I developed a corpus-based methodology for investigating the behavior of systema...
Figurative language has always been used in business communication, with metaphoric expressions bein...
This paper examines patterns of metaphor in usage. Four samples of text excerpts of on average 47,00...
This paper aims to analyze a corpus of 77 business summaries collected between March 2008 and Decemb...
Abstract del paper presentato al convegno internazionale Seventh International Conference on Researc...
In the last 25 years, traditional approaches to the treatment of metaphor have been increasingly que...
This study investigates the metaphorical linguistic manifestations of the conceptual metaphor, marke...
Relevant contributions to the contemporary study of metaphor have come from cognitive linguistics, p...
Traditional metaphor researches consider metaphors as a rhetoric device for ornamental study. In 198...
Recent research studies in cognitive linguistics (Gibbs, 1999; Kővecses, 2005; Lakoff, 1987; Lakoff ...
The purpose of the present article is to analyze the use of evaluative metaphors in two economic dis...
This article applies Conceptual Metaphor Theory developed by Lakoff and Johnson (1980) to investigat...