Publication : Understanding Fandom (Mark Duffett)

Understanding Fandom An Introduction to the Study of Media Fan Culture By: Mark Duffett About Understanding Fandom Fans used to be seen as an overly obsessed fraction of the audience. In the last few decades, shifts in media technology and production have instead made fandom a central mode of consumption. A range of ideas has emerged to explore different facets of this growing phenomenon. With a foreword by Matt Hills, Understanding Fandom introduces the whole field of fan research by lookin..