The MeToo movement and its reflection in selected Czech printed media outlets

This Bachelor thesis aims to research and describe the media image of the MeToo movement, which prompted women to share their experiences with sexual violence on social media. The theoretical part of the thesis introduces the MeToo movement and its evolution from a local initiative to help socially disadvantaged African American women to its current state, impacting predominantly the American entertainment industry following the scandalous sexual predátory behavior of Harvey Weinstein, a Hollywood producer. The next chapter describes the way the MeToo movement proceded to affect the Czech Republic a the reactions it elicited in Czech society. The thesis also examines the complex issue of sexual violence, its forms and effects and the way its looked upon in Czech society. The media research in this thesis studies texts from Czech online media outlets iDNES.cz, Novinky.cz and Respekt.cz, published between November 2017 and January 2018. The research is completed through the method of triangulation. The method of Berelson content analysis is used and followed by a qualitative method of interpreting the texts. The thesis is complete with charts and a list of analysed articles