Media presentation of FIBA EuroBasket Women 2017

This thesis analyzes the media presentation of Women Basketball 2017 European Championship which was held in the Czech Republic, in the Czech sport online media. The thesis briefly defines framing theory, concept of agenda-setting and news values theory. This paper shows a thumbnail to contemporary sport journalism. Five web sport portals containing basketball agenda are explored by qualitative framing research. The goal of this thesis is to answer how the European championship was presented in the media. The analytical part of the paper describes individual frames including their partial modifications. Conclusion summarizes results gained by the framing analysis