Makeup use in the relationship to psychological factors

This study aims to get detailed insight into the topic of women and cosmetics usage. Author has based her theoretical framework predominantly on the existing literature that has resulted into definition of cosmetics and makeup, and summary of cosmetics? origin, historical development and relationship with attractiveness, motivation and women?s self-perception. The core of the practical part is a qualitative analysis, that should verify research questions related to previously mentioned attributes. Author has conducted in-depth semi-structured interviews with 7 participants that are using cosmetics on daily basis. Reason for this form of data collection is an ambition to get detailed insight into personal development, change in style of cosmetics usage during their life and also explore what factors are affecting respondents with relationship to cosmetics usage. Author has used open coding method for data analysis and has developed 189 codes, 60 subcategories and 14 categories. Subsequently, she has created multiple case study using previously formulated categories and codes from the open coding. The main factor in the development of the respondents? cosmetics is smaller quantity of applied cosmetics but higher skill level in cosmetics application. From the factors that are influencing cosmetics usage, partner possession has been evaluated as the most important