Add to ORKGTrabalho apresentado na 8th Global Brand Conference, 3-5 abril de 2013, Porto, PortugalN/
Molinillo,S., Ekinci, Y., Japutra, A. (2014)'A cross validation of Consumer-Based Brand Equity (CBBE...
In large retail stores, France is characterized by market saturation and even a decline of several r...
Throughout the years, private labels have been growing all around the globe, and lately all of the m...
This research is focused on retailer’s equity and brand equity, with an application to food retailer...
This research is focused on retailer’s equity and brand equity, with an application to food retaile...
Trabalho apresentado na AMA/ACRA First Triennial Conference, 18-21 de abril de 2012, Seattle, USAThi...
The credibility and consistency of brands are central elements in its position in the minds of con s...
The credibility and consistency of brands are central elements in its position in the minds of consu...
Private-label brands (PLB) today are a well-established facet in many product categories worldwide, ...
This research focuses on retail branding in France. A qualitative study aims at identifying which ar...
The underlying master thesis was developed to answer the question “Is there an “optimal share” of pr...
The present study explores some marketing mix effects on private labels brand equity creation. The r...
Purpose: Seeks to, on empirical basis, develop a framework for understanding what really drives pric...
AbstractThe present study explores some marketing mix effects on private labels brand equity creatio...
Retailers are amongst the world's strongest brands, but little is known about retailer brand equity....
Molinillo,S., Ekinci, Y., Japutra, A. (2014)'A cross validation of Consumer-Based Brand Equity (CBBE...
In large retail stores, France is characterized by market saturation and even a decline of several r...
Throughout the years, private labels have been growing all around the globe, and lately all of the m...
This research is focused on retailer’s equity and brand equity, with an application to food retailer...
This research is focused on retailer’s equity and brand equity, with an application to food retaile...
Trabalho apresentado na AMA/ACRA First Triennial Conference, 18-21 de abril de 2012, Seattle, USAThi...
The credibility and consistency of brands are central elements in its position in the minds of con s...
The credibility and consistency of brands are central elements in its position in the minds of consu...
Private-label brands (PLB) today are a well-established facet in many product categories worldwide, ...
This research focuses on retail branding in France. A qualitative study aims at identifying which ar...
The underlying master thesis was developed to answer the question “Is there an “optimal share” of pr...
The present study explores some marketing mix effects on private labels brand equity creation. The r...
Purpose: Seeks to, on empirical basis, develop a framework for understanding what really drives pric...
AbstractThe present study explores some marketing mix effects on private labels brand equity creatio...
Retailers are amongst the world's strongest brands, but little is known about retailer brand equity....
Molinillo,S., Ekinci, Y., Japutra, A. (2014)'A cross validation of Consumer-Based Brand Equity (CBBE...
In large retail stores, France is characterized by market saturation and even a decline of several r...
Throughout the years, private labels have been growing all around the globe, and lately all of the m...