Simulation for generating communities in Service economy

Business companies and research institutes started to give attentions to services and service science from Palmisano report in 2005. After the report, various activities related to services were proposed and actually started. Service dominant logic, especially, played a main role from a theoretical viewpoint on services.It said that all economies were services. Although the origin of service dominant logic was in an area of marketing researches, it can represent a whole service economy better than the previous logic, but it does not sufficiently provide a full explanation of human activities in the service economy. Therefore, this paper tries to give explicit explanations to them in terms of the service dominant logic. This paper makes several assumptions along the service dominant logic. The fundamental assumption is related to an origin of services. Humans in the rudimentary world consumed their services by themselves. Then, the humans got a way to exchange services, when they started to live along with others. The human began moving next to the services which they wanted to be served with. Thereafter, the humans made many connections to the others for exchanging services, and then formed communities in social world. This paper models a way to exchange services with others and measures their performances from a viewpoint of efficiency. Then it shows a process of appearance of service specialists. Finally, it explains an origin of communities. These explanations are verified by several experiments using agent-based simulations