CHARACTERISTIC AND GLOBAL WARMING CONSCIOUSNESS OF CONSUMERS FOR THE RESIDENTIAL ENVIRONMENTAL INNOVATIONS

研究の概要(和文)：住宅用環境イノベーションの種類による需要者の特性や普及要因等の相違を探るために、WEBモニターを用いたアンケート結果を用いた分析を行った。分析対象とした環境イノベーションは、太陽光発電、高効率給湯器、省エネ家電製品、エコ住宅、エコカーである。 この結果、複数の環境イノベーションの同時設置率は高いが、太陽光発電とエコカーの組み合わせについては同時設置率が相対的に高くないこと等が明らかになった。 また、設置者及び設置意向者の特性は、環境イノベーションのタイプによって異なり、特に省エネ家電製品やエコ住宅の設置意向者は地球温暖化に関する他者動向の感度が高く、地球温暖化に関する社会活動への参加度が高いことが明らかになった。一方、太陽光発電とエコカーの設置意向者は地球温暖化意識・行動との関係が弱いという結果であった。研究の概要(英文)：The questionnaire survey employing the WEB monitor were conducted in order to explore the difference of consumers characteristics and spread factors for the residential environmental innovations. The target residential environmental innovations were photovoltaics, efficient hotwater supply machines, energy-saving household appliances, eco-houses, eco-friendly cars. As a result of the analysis of questionanarie survey, the followings were clarified. The simultaneous installation rate of the environmental innovations were high on the whole, but the simultaneous installation rate of photovoltaics and an environment-friendly cars were not relatively high. And it became clear that consumers characteristics changed with types of the residential environmental innovations. Especially the consumers for energy-saving household appliance and eco-houses had the high sensitivity to the others trend of global warming and the high degree of participation to the social activities about global warming. On the other hand, the consumers for photovoltaics and environ-ment-friendly cars did not have the high degree of global warming consciousness and actiones