Chinese latecomer firms adopt internationalization strategies in order to gain the necessary resources and competences to compete in the local and global markets. In this process, different sectors are involved: not only in the electronic one (e.g. Haier and Huawei represent two successful cases), but also in other industries Chinese firms have achieved high competitiveness in the global scenario. In this paper, we analyze the case of Goodbaby, a Chinese baby strollers’ manufacturer. This company has implemented its internationalization activities since the early 1990s, and it is now one of the main stroller manufacturers in the world and the leading brand in China. In order to analyze the brand awareness and purchase behavior in the local ...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
Due to the globalization trend, the internationlization of Born Global-a special kind of internation...
Purpose – The purpose of this paper is to examine the different strategies implemented by a number o...
Chinese latecomer firms adopt internationalization strategies in order to gain the necessary resourc...
Chinese latecomer firms adopt internationalization strategies in order to gain the necessary resourc...
Chinese latecomer firms adopt internationalization strategies in order to gain the necessary resourc...
Recent years have witnessed the emergence of Chinese multinationals with a presence in both develope...
Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding expone...
Purpose This paper addresses the reasons why Chinese businesses have long been identified as subordi...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
China has taken over Japan over the last decade to become the largest manufacturer and exporter of m...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
This case study analyses and discusses the internationalization process of Huawei, a leading telecom...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
This paper is a study of Chinese enterprises’ export brand development process. It describes the mea...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
Due to the globalization trend, the internationlization of Born Global-a special kind of internation...
Purpose – The purpose of this paper is to examine the different strategies implemented by a number o...
Chinese latecomer firms adopt internationalization strategies in order to gain the necessary resourc...
Chinese latecomer firms adopt internationalization strategies in order to gain the necessary resourc...
Chinese latecomer firms adopt internationalization strategies in order to gain the necessary resourc...
Recent years have witnessed the emergence of Chinese multinationals with a presence in both develope...
Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding expone...
Purpose This paper addresses the reasons why Chinese businesses have long been identified as subordi...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
China has taken over Japan over the last decade to become the largest manufacturer and exporter of m...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
This case study analyses and discusses the internationalization process of Huawei, a leading telecom...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
This paper is a study of Chinese enterprises’ export brand development process. It describes the mea...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
Due to the globalization trend, the internationlization of Born Global-a special kind of internation...
Purpose – The purpose of this paper is to examine the different strategies implemented by a number o...