Strategic Extension and Perceived Usefulness of Emerging Technologies in the North Indian Banks: An Empirical Analysis

Technology advancement has changed the way banking business is done globally, where data Diasporas has become a great concern for management and operations of the financial service industry. This paper is an attempt to investigate the current innovation trends in banks with reference to technology-tailored services. All the services newly introduced in banks have been considered in the discussion. Primary survey has been considered to know the opinions of150 bank employees regarding the implementation of self-services in banks. For data analysis, statistical techniques such as weighted average score, cross tabulation and percentage analysis have been used. The results show that e-channels in the banking industry are gaining acceptance of recent past and growth trends are promising as the world over is heading to paperless, borderless and timeless economies. Key words: Technology, e-channels, Services, e-banking