The Golden Ticket: How Blockchain Technology can be Implemented into Event Ticketing

When the group/individual named Satoshi Nakamoto first conceptualized blockchain in 2008, it served as the underlying foundation to the cryptocurrency Bitcoin. In the years following, cryptocurrencies alike experiences massive gains in profitability; however, after the bubble had burst organizations began to look at the technology from a more academic standpoint. It was quickly found out that there is a massive application for blockchain in almost all sectors of industry from bulk stores (Walmart) to banking (IBM). This paper will explore how blockchain technology can be implemented into event ticketing, more specifically concerts. The current landscape of the industry is under scrutiny as previous events led to a gap in trust and security between consumers and businesses. The ticketing sector is being exposed to the advantages of integrating the emerging and evolving technology as more companies begin to take interest in how blockchain can improve business. The willingness of ticketing corporations to adopt the technology will help mend relationships with consumers, provide more protection, and provide a more secure and engaging experience for consumers