Understanding GameSense in an Expanding Gaming Market

Abstract: Gambling expansion provides an opportunity for stakeholders to learn more about the operation of mandated responsible gambling programs. New gambling venues in Massachusetts are required to provide complimentary space for GameSense Info Centers operated by an independent 3rd party. We studied computerized service records produced by GameSense staff (i.e., GameSense Advisors) and visitor surveys across two 6-month waves of data collection, starting 6 months after the first casino venue opened in Massachusetts. Our results provide an estimate of the program’s reach inside the casino, visitor satisfaction, and associations between GameSense exposure and responsible gambling knowledge and behavior. We found that about 70% of GameSense Advisors’ interactions were casual in nature, rather than focused on responsible gambling or problem gambling. Consistent with a primary prevention approach, during conversations that did concern responsible gambling or problem gambling, GameSense Advisors reported teaching patrons about a budgeting tool available at the casino, strategies for gambling within one’s limits, and consequences associated with gambling problems. Casino patrons who visited the GameSense Info Center consistently reported high satisfaction with the staff and services. For the most part, additional exposure to GameSense did not translate into better responsible gambling knowledge or use of responsible gambling strategies. Implications: This study provides the first evaluation of a GameSense Info Center to operate in the United States. This study adds to the small but growing evidence base about the reach and effectiveness of a responsible gambling program now being implemented in casino venues across the United States