Add to ORKGThis article explores the risk perception in B2C (Business to Consumer) Electronic Commerce from consumers’ perspective. After in-depth interview of 32 participants and E-survey with 305 respondents, the factor structure of risk sources is proposed as the result of exploratory factor analysis and then tested by structural equation model. The impact of risk factors on consumers’ perceived overall risk is investigated. The results of three studies suggest that most of these core risks, such as risk of real guarantee, risk of buyer-seller interaction, risk of online transaction, risk of information searching, risk of autonomy, exist in the cyber-reality interface.IUPsy
Over the last decade, electronic commerce has become one of the fastest growing markets in China and...
People mentally organize information, attitudes, and images about an environment in so called cogni...
none2Risk perception is considered by researchers an important construct for comprehending online sh...
This article explores the risk perception in B2C (Business to Consumer) Electronic Commerce from con...
In this study, we examine an important factor that affects consumers' acceptance of business-to-comm...
In this article we identified a number of factors influencing the consumers’ perceived risk. In the ...
The ecommerce environment is relatively new, and several risks associated with ecommerce are novel t...
The ecommerce environment is relatively new, and several risks associated with ecommerce are novel t...
The purpose of this dissertation was to examine how consumers perceptually organize the risks that a...
Since the beginning of e-commerce, trustworthiness of commercial web sites has been a constant issue...
During the past three decades, the growth of e-commerce has presented marketers with many new arenas...
This dissertation research studied how different degrees of knowledge of online security risks affec...
This study explored consumers’ perceived risk in online situation through many combined qualitative ...
Abstract: With the tide of global economic crisis, e-business becomes the first option for Small Med...
Customers have risk perception and benefit perception regarding online shopping. These perceptions a...
Over the last decade, electronic commerce has become one of the fastest growing markets in China and...
People mentally organize information, attitudes, and images about an environment in so called cogni...
none2Risk perception is considered by researchers an important construct for comprehending online sh...
This article explores the risk perception in B2C (Business to Consumer) Electronic Commerce from con...
In this study, we examine an important factor that affects consumers' acceptance of business-to-comm...
In this article we identified a number of factors influencing the consumers’ perceived risk. In the ...
The ecommerce environment is relatively new, and several risks associated with ecommerce are novel t...
The ecommerce environment is relatively new, and several risks associated with ecommerce are novel t...
The purpose of this dissertation was to examine how consumers perceptually organize the risks that a...
Since the beginning of e-commerce, trustworthiness of commercial web sites has been a constant issue...
During the past three decades, the growth of e-commerce has presented marketers with many new arenas...
This dissertation research studied how different degrees of knowledge of online security risks affec...
This study explored consumers’ perceived risk in online situation through many combined qualitative ...
Abstract: With the tide of global economic crisis, e-business becomes the first option for Small Med...
Customers have risk perception and benefit perception regarding online shopping. These perceptions a...
Over the last decade, electronic commerce has become one of the fastest growing markets in China and...
People mentally organize information, attitudes, and images about an environment in so called cogni...
none2Risk perception is considered by researchers an important construct for comprehending online sh...