Towards diversification of the economy of Kazakhstan via information support for the tourism industry

International audienceRaising awareness of tourism players requires improving the comfort of the information environment of their activities. In tourism practices, information support of tourist activities that ensures the comfort of tourist services and the attractiveness of the tourist region strengthens the motivation of consumers to visit this territory. The development of tourism demand, caused by tourists 'awareness, and at the same time demographic changes, accelerate the segmentation and the creation of new types of proposals. Recent advances in telecommunications, networking organizations, creation, and processing of databases and electronic marketing provide new business opportunities in the tourism sector and a significant impact on the model of traditional business. Therefore, the main sphere of changes and innovations in tourism is related to the use of information and communication technologies. Kazakhstan with its unique natural resources and original culture of the nomadic people has a huge untapped potential for tourism development in the international and regional markets. The tourism industry in the Republic of Kazakhstan is recognized as one of the priority branches of the economy at the state level. For example, in the implementation of the provisions of industrial-innovative development of the country's economy, the leading role belongs to the cluster system, in particular to the tourism cluster. Modern trends in the development of this industry are that tourists who have studied the most famous resorts in the world well are striving to those countries where the tourism sector is just beginning to develop. At the present stage of tourism development, Kazakhstan is becoming a more attractive country for extreme holiday lovers and people interested in history and the present of the countries located on the Great Silk Road. From this perspective, the attractiveness of Kazakhstan 139 is growing. The tourist potential of recreational resources and historical and cultural heritage allows the Republic to harmoniously integrate into the international tourism market and achieve intensive development of tourism in the country. This will ensure sustainable employment and income growth, stimulate the development of related industries and increase of investment flows in the national economy