Innovation in services through learning in a joint venture.

Innovation determines a firm's competitiveness and survival and a joint venture is a fast and effective way to acquire the missing knowledge that partners require to innovate, but 'knowing how to cooperate' can be a determining factor in achieving the successful transfer of knowledge. Employing a sample of 81 service-sector firms and using a structural equation modeling methodology, we found a positive and direct impact between the cooperative learning process and partners' commitment to innovation