INTERNATIONALIZATION OF BUSINESS OPERATIONS IN CROATIA AND THE EU

Poduzetništvo je vrlo značajno za nacionalnu ekonomiju jer utječe na proces ekonomskoga rasta i razvoja. Poduzetništvo je inovativnost određenog društva, što u tržišnim uvjetima poslovanja znači stalno stvaranje. Poduzetnici trebaju neprestano tražiti izvore inovacija i povoljne prilike za uspješnu inovaciju. Poduzetničko djelovanje zahtijeva upravljanje poduzećima drukčije od postojećeg. Internacionalizacija poslovanja je svaki čin prelaska međunarodnih granica s određenim poslovnim interesom. Poduzetnici internacionaliziraju svoje poslovanje sa svrhom postizanja rasta, a motiv može biti zasićenost domaćeg tržišta potaknut nestabilnom političkom strukturom, nestabilnim gospodarstvom i drugim negativnim gospodarskim uvjetima, negativno društveno okruženje ili antipoduzetnička klima, visoki operativni troškovi, konkurentno okruženje itd. Kaufland je internacionalna tvrtka koja posluje u sedam država.Entrepreneurship is very important for the national economy because it affects the process of economic growth and development. Entrepreneurship is the innovation of a particular society, which in the market conditions of business means constant creation. Entrepreneurs need to continually look for sources of innovation and favorable opportunities for successful innovation. Entrepreneurial activity requires management of companies different from the existing ones. Internationalization of business is every act of crossing international borders with a certain business interest. Entrepreneurs internationalize their business with the goal of achieving growth, and the motive may be domestic market saturation, driven by unstable political structure, unstable economy and other negative economic conditions, negative social environment or anti-entrepreneurial climate, high operating costs, competitive environment, etc. Kaufland is an international a company that operates seven countries