Phraseology in the Russian media

Ovaj diplomski rad bavi se proučavanjem frazema u jeziku medija masovne komunikacije kao što su novinski članci, Internet, reklame. Na samom početku definirani su pojmovi frazeologija i frazem. Zatim je predstavljena podjela frazema prema podrijetlu, obliku i pripadnosti određenom funkcionalnom stilu. Analizirani su frazemi u novinskim člancima, političkom diskursu, ruskoj reklami a predstavljeni su i pojmovi neologizam, biblizam te hashtag. Primjeri frazema obrađeni su najprije sa semantičkog aspekta, dakle predstavlja se njihovo značenje, zatim pripadnost stilu, te se na kraju navodi i o kojem tipu frazeološke sveze je riječ. Frazemi su često prisutni u sredstvima masovne komunikacije zbog svog zabavnog karaktera, ali i metaforičnosti, ekspresivnosti, slikovitosti. Oni ostavljaju jak dojam na primatelja informacije. Zaključiti se može da su prisutni u svim sferama komunikacije, te da u istim igraju veoma važnu ulogu.This master´s thesis is devoted to study of the phrase in the language of mass media such as newspaper articles, the Internet, and commercials. At the beginning, terms of phraseology and phrase were defined. Presented is also classification of the phrase into the origin, form and affiliation of a certain functional style. Phrases were analyzed in newspaper articles, political discourse, russian advertising, and the concepts of neologism, biblism and hashtag were also presented. Examples of the phrase are first discussed from a semantic aspect, their meaning, then their affiliation to the style, and finally from the type of phraseological relation. Phrases are often present in mass media communication because of their fun, but also metaphorical, expressive, and imaginative character. They leave a strong impression on the recipient of information. To conclusion is, they are present in all spheres of communication and play a very important role