Gamification in HR; applicability and its importance in recruitment and selection

Gamification is a growing trend in the business world, and it is transforming traditional business operations. As our secondary research showed, gamification can be implemented in recruitment and selection. By doing so there is a higher potential to engage and select employees that will fit the job offered and ultimately fit in the organization as well. It can be said that gamification has changed the perspectives of companies which are seeking the top talent and forced them to implement technology and innovative approached to traditional practices. The purpose of this research was to measure the level of interest of using gamification in the recruitment and selection process among students at Dubrovnik, Croatia. In addition, this research wanted to investigate which professional backgrounds are more or less suitable for using gamification. Results indicate a strong inclination towards such practices; therefore, we deem that gamification shouldn’t be a choice, rather a norm for companies in order to select the best candidates