Public relations in Armed forces of the Republic of Croatia and their significance

Ministarstvo obrane i Oružane snage odgovorni su za obranu i zaštitu suverenosti i teritorijalnog integriteta Republike Hrvatske. Ulaskom RH u NATO ostvarene su ogromne mogućnosti gospodarskog razvoja zemlje. Oružane snage su poveznica gospodarstva RH i gospodarstva članica NATO tako što se promoviraju kroz nastupe hrvatskih gospodarstvenika na inozemnim tržištima, a koji se bave vojnom proizvodnjom. Zbog svoje javne uloge HV dužna je informirati građane o svojim zadaćama, radu i upravljanju javnim resursima. Da bi vojska preživjela u budućnosti mora, između ostalog, i pridobivati povjerenje i potporu javnosti. Samostalna služba za odnose s javnošću i izdavaštvo Ministarstva obrane koordinira uspostavljanje i održavanje komunikacije s građanima i ostalim javnostima i na taj način pokušava utjecati na osjećaj sigurnosti i povjerenja u HV i njezin rad. U završnom radu "Odnosi s javnošću u OS RH i njihov značaj” navedena tema obrađena je u sljedećih pet poglavlja. U prvom poglavlju govori se o povijesti nastanka i razvoju HV kao i o suvremenim zahtjevima i organizaciji koji su danas postavljeni pred nju. Na početku drugog poglavlja donose se definicije odnosa s javnošću, što je to javnost i potreba za informacijom, a kasnije se opisuje svrha, zadaća i funkcije odnosa s javnošću u oružanim snagama. Posebno je važno izgraditi dobar odnos i komunikaciju s medijima budući da oni imaju veliki utjecaj na formiranje javnog mišljenja, što se navodi u trećem poglavlju. Odora je zasigurno jedan od najučinkovitijih načina uspostavljanja poslovnog identiteta vojske, te se u četvrtom dijelu detaljno opisuje vizualni identitet pripadnika oružanih snaga. U identitet HV bi se mogla ubrojiti i obrambena industrija, te se na kraju opisuje hrvatska obrambena industrija i njezine koristi za gospodarstvo RH u cjelini, kao jedan od produkata dobrih odnosa s javnošću.The Ministry of Defense and the Armed Forces of the Republic of Croatia are responsible for the defense and protection of the sovereignty and territorial integrity of the Republic of Croatia. With the entry of the Republic of Croatia into NATO, enormous opportunities for economic development of the country were achieved. Armed forces are a link between the economy of the Republic of Croatia and the economy of NATO members by promoting them through the appearances of Croatian businessmen in foreign markets dealing with military production. Due to its public role, the Croatian Army is obliged to inform citizens about their tasks, work and management of public resources. For the army to survive in the future, it must, among other things, gain public trust and support. Independent Public Relations and Publishing Services.of the Ministry of Defense coordinates the establishment and maintenance of communication with citizens and other public and thus attempts to influence the feeling of security and confidence in the Croatian Army and its work. In this postgraduate thesis, "Relations with the Public in the Croatian Armed Forces and their Importance", the mentioned topic was elaborated in the following five chapters. The first chapter deals with the history of the emergence and development of the Croatian Army as well as the contemporary demands and organization that have been set before it. At the beginning of the second chapter, the definitions of public relations, what is the public and the need for information are made, and later, it describes the purpose, tasks and functions of public relations in the armed forces. It is particularly important to build a good relationship and communication with the media as they have a major influence on the formation of public opinion, as stated in third chapter. The dress is surely one of the most effective ways of establishing a business identity of the military, so the fourth chapter describes in detail the visual identity of the armed forces. The defense industry could also be counted in the identity of the Croatian Army, and so, last chapter describes the Croatian defense industry and its benefits to the economy of the Republic of Croatia as a whole, as one of the products of good public relations