Analisis Hambatan Bisnis Online di Kalangan Mahasiswa (Studi Kasus pada Mahasiswa Kota Surakarta)

This study aims to explain: (1) Knowing the conduct of online business among Surakarta students, (2) Knowing the obstacles faced by students in running online businesses, especially Surakarta students, (3) Knowing how to increase online business sales among Surakarta students. The population in this study were Surakarta students who run online businesses, with a total sample of 15 respondents. The design of this study is qualitative research using an ethnographic approach that is descriptive analytic. Data collection techniques in this study used observation, questionnaires, interviews, and documentation. The analysis shows that implementation of online business among students is in accordance with the mechanism in general. The percentage of online business barriers that are often experienced such as complaints from consumers by 25%, promotions by 22%, price and product diversity by 22%, the number of competitors by 20%, and time management by 11%. Efforts to increase sales of online businesses include consistent promotion, giving promos, looking for items that are currently popular, and being friendly and prioritizing the best service for consumers