Apparel Returns

Apparel returns of online purchases are painful for retailers as they waste resources in form of money and labour. They also have an impact on the environment. This project examined how the number of returns of apparel goods bought online can be reduced. By doing literature- and field studies, the purchase- and return motivations of consumers of B2C retailers were identified. The research revealed that the main issues of purchasing clothing online is assessing the fit of garments. Three design concepts were generated in order to discuss possible solutions to the problem of assessing fit of garments on distance