John F. White started his public broadcasting career in 1955 at WQED-Pittsburgh as its general manager. Then, from 1958 to 1963, White was president of the National Educational Television and Radio Center (NETRC). During those years, he tried unsuccessfully to bring educational television to the New York City area. In pursuit of this goal, he helped create the Educational Television for the Metropolitan Area, Inc., and served as its secretary and board member in 1961. In 1963, NETRC started to focus on cultural and public affairs programming, changing its name to National Educational Television. In 1969, after eleven years in public broadcasting, White returned to education as president of the Cooper Union for the Advancement of Science and...