Add to ORKGIncludes bibliographical references (p. [280]-287) and index.Book fair 2012xiii, 292 p. ;Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques
Objective: The requirement of consumers of goods and services are wide and variable. The firms invol...
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this...
This textbook introduces the reader to the principles and tools of marketing research, from designin...
Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presen...
Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing...
Marketing Research is the only Australian marketing research text that focuses equal attention on bo...
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantita...
The Handbook of Marketing Research targets users as well as suppliers of marketing research. For use...
An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketin...
This concise book places marketing research in the bigger picture of marketing and demonstrates how ...
Marketing Research outlines the key principles and skills involved at each step of the marketing res...
This book reviews the past twenty years of research in marketing by considering the different resear...
This book is an easily accessible and comprehensive guide which helps make sound statistical decisio...
The essence of successful and sustainable marketing practice is founded on an understanding of exist...
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marke...
Objective: The requirement of consumers of goods and services are wide and variable. The firms invol...
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this...
This textbook introduces the reader to the principles and tools of marketing research, from designin...
Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presen...
Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing...
Marketing Research is the only Australian marketing research text that focuses equal attention on bo...
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantita...
The Handbook of Marketing Research targets users as well as suppliers of marketing research. For use...
An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketin...
This concise book places marketing research in the bigger picture of marketing and demonstrates how ...
Marketing Research outlines the key principles and skills involved at each step of the marketing res...
This book reviews the past twenty years of research in marketing by considering the different resear...
This book is an easily accessible and comprehensive guide which helps make sound statistical decisio...
The essence of successful and sustainable marketing practice is founded on an understanding of exist...
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marke...
Objective: The requirement of consumers of goods and services are wide and variable. The firms invol...
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this...
This textbook introduces the reader to the principles and tools of marketing research, from designin...