Add to ORKGIncludes bibliographical references and indexes.Book Fair 2013.xxiv, 493, [151] p. :Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate c
Today's fast-paced, competitive business environment demands that organisations understand consumers...
This concise paperback includes thirty-five cases and activities, each reviewed by a respected pract...
The study of Consumer Behaviour has never been more exciting than what has transpired in the consume...
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and a...
Previously published by McGraw Hill, the authors have updated the fifth edition to deliver a more co...
Consumer Behavior explores how the examination and application of consumer behavior is central to th...
This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant resear...
What makes people choose the products they buy? Is it advertising, sales promotions, attractive pack...
The need to understand consumer behavior and its relevance in the development of both modern marketi...
Consumer behavior can be conceptualized by introducing a theoretical framework which defines its sco...
No time in the history, consumption is considered to be as important as in today's world. It defines...
Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the ...
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rati...
[Extract] Consumer behaviour is a discipline, in the social sciences, which deals with why consumers...
The study of consumers helps firms and organizations improve their marketing strategies by understan...
Today's fast-paced, competitive business environment demands that organisations understand consumers...
This concise paperback includes thirty-five cases and activities, each reviewed by a respected pract...
The study of Consumer Behaviour has never been more exciting than what has transpired in the consume...
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and a...
Previously published by McGraw Hill, the authors have updated the fifth edition to deliver a more co...
Consumer Behavior explores how the examination and application of consumer behavior is central to th...
This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant resear...
What makes people choose the products they buy? Is it advertising, sales promotions, attractive pack...
The need to understand consumer behavior and its relevance in the development of both modern marketi...
Consumer behavior can be conceptualized by introducing a theoretical framework which defines its sco...
No time in the history, consumption is considered to be as important as in today's world. It defines...
Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the ...
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rati...
[Extract] Consumer behaviour is a discipline, in the social sciences, which deals with why consumers...
The study of consumers helps firms and organizations improve their marketing strategies by understan...
Today's fast-paced, competitive business environment demands that organisations understand consumers...
This concise paperback includes thirty-five cases and activities, each reviewed by a respected pract...
The study of Consumer Behaviour has never been more exciting than what has transpired in the consume...