Marketing research with SPSS / Wim Janssens ... [et al.].

business bookfair2016Includes bibliographical references and index.x, 441 p. :Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice