Improving perceived performance of loading screens through animation

This study investigates the impact that loading animations have on perceived performance. Two sets of usability tests were conducted to obtain the data for this study. In the first set of usability tests, 15 participants were observed. The second set was performed online with 45 participants who answered a questionnaire after using the prototype. Five different loading animations were tested: Spinner, Loading bar, a detailed animation, an animation with aquote and a skeleton loading screen. The participants were asked at the end of the usability tests to rate which one of the loading screens were the fastest and the slowest. Results suggested the kind of animation used in a loading screen does have an effect on perceived performance. The loading screen with no animation received a generally lower rating compared to the one with animations. Loading animations intended to entertain and distract the user received a higher rate compared to common loading animations such as Spinners and Loading bars