Growth analysis of the company in food processing industry

Podjetja morajo za uspešno delovanje na trgu zadovoljiti potrebe in želje kupcev, ki trajno posegajo po njihovih izdelkih, zato je pomembno, da razvijajo izdelke, ki so konkurenčnejši od drugih ponudnikov. V delu diplomskega seminarja so pojasnjene rast Droge Kolinske, d. d., oblike rasti in združitev z enim od vodilnih podjetij v živilskopredelovalni industriji na slovenskem tržišču. Ob obravnavanju problema so skozi zgodovinske dogodke družbe in primerjalne analize s konkurenti in trgom, na katerem deluje, razložene priložnosti in nevarnosti ter pozitivne in negativne posledice takšnega načina rasti. Optimalna velikost je bistvenega pomena in je ključen pojem, na katerega bi morala biti osredotočena vsa podjetja in v ta namen prilagoditi svoje poslovanje, da bi bil njihov profit karseda maksimalen ter dolgoročni povprečni stroški najnižji. Droga Portorož in Kolinska sta družbi, ki sta kmalu po vstopu Slovenije v Evropsko unijo naleteli na problem konkurenčnosti. Smoter obeh podjetij je bil povečanje tržnega deležarešitev sta našli s skupnimi dogovarjanji in podpisom združitvene pogodbe, ki je bila posledica tako ugodnih učinkov kot negativnih dolgoročnih rezultatov.In order to be successful on the market, companies have to satisfy the needs and wishes of customers, who are constantly buying their products, therefore it is important to develop products that are more competitive. In one part of diploma seminar there are explained growth of Droga Kolinska, d. d., its forms and merger with one of the leading companies in the food processing industry on Slovenian market. Through dealing with the problem there are also explained historical events of the company, comparative analysis of competition and market, on which it operates, opportunities, threats and positive and negative consequences of this kind of growth. The optimal size of the company is crucialit is the key concept which all companies should be focused on and should adjust their business to it so their profit would be maximized and their average costs minimized. Droga Portorož and Kolinska are companies, which had to deal with the problem of competitiveness shortly after Slovenia joined the European Union. The aim of both companies was to increase the market sharesolutions were found through joint discussions and by signing merger agreement, resulting in positive effects and negative long-term results