The role of Facebook in the tourist experiences

Social networks are increasingly playing a key role in tourism experiences affecting destinations and individuals. This study intends to explore the motivations and behaviors and experiences of the tourists through the contents placed in the social network: Facebook. These behaviors that relate to travel experiences are valuable articulations of sociability and emotional support, sometimes constituting relevant sources of information when making vacation decisions, that is, the impact they have on the choice and planning of vacations. We adopted a methodology of comprehensive literature review and state of the art analysis, analyzing how this social network influences and shapes the perceptions and emotions of the tourists in the choice of destinations, before and during the trip. It significantly enhances the emotions of the traveler and thus improves the tourist experiences. However, this theme has the potential to be more developed (research gap) in terms of literature recommending future research on the phenomenon.This work is funded by National Funds through the Foundation for Science and Technology under the project UID/GES/04752/2019