A conceptual evaluation of the antecedents and consequences of utilization in post-formation process success in international strategic alliances

This conceptual paper examines post-International Strategic Alliance establishment processes by exploring the interrelationships surrounding utilization as a resource coordinating activity, two communication dimensions (four communication factors) as the antecedents of utilization, and the implications of utilization for ISA performance. A conceptual model is developed utilizing variables derived from a literature rich in evaluating the beginning and the end of the ISA relationship interactions but very poor in studying the middle ISA process. From the model, propositions are delineated and future research directions are discussed. The implications of the derived paradigm will have a significant impact on the establishment, communication, and performance of international strategic alliances