This article aimed to explore the study of Resource Based View (RBV) model, applied in a franchise of fine chocolates – Cacau Show – located in the city of Currais Novos, RN. The research sought to identify the resources that generate competitive advantage for the franchise from a questionnaire applied to management and customers, based on the RBV model presented by Barney (2007), and that are aligned with the choice of customers who buy in this Franchise. The methodology used was descriptive with quantitative approach, whose need was to analyze the variable opinions on resources: value, human, physical and organizational, so that the results provided greater relation in the human and organizational resources, that favored the competitive a...
The understanding of the necessary conditions that turn possible the sustainable competitive advanta...
Este trabalho teve como principal objetivo identificar o que é relevante para o sucesso comercial de...
This present study analyses, under the resource-based view (RBV) and the transaction cost theory (TC...
Neste artigo teve-se como objetivo explorar o estudo do modelo Resource Based View (RBV) aplicado em...
Objective: to analyze the characteristics of the resources available in private brand hamburger shop...
A tese trata de tipos distintos do conceito chamado de marcas compartilhadas, sendo: Indicações Geog...
The purpose of this article is to analyze the relationship between organizational capabilities and t...
The new tendencies of the fine wine global consumer market have challenged organizations to observe ...
Penrose (1959) and Barney’s (1991) Resource-Based View approaches are the dominant theoretical ones ...
Este artigo apresenta a evolução da Visão Baseada em Recursos (RBV – Resources-Based View, em inglês...
ABSTRACTThe use of the resource based view theory based in rural properties: a systematic review of ...
Este estudo pretende avaliar a Cadeia Agroindustrial do Chocolate no Brasil, por meio da estrutura, ...
The consumption of quality food has generated new forms of production and, consequently, new market ...
This study examines the complementarities between the theoretical economics of transaction costs (TC...
This work aims to design and develop a healthy foods brand in the city of Florianópolis, where the b...
The understanding of the necessary conditions that turn possible the sustainable competitive advanta...
Este trabalho teve como principal objetivo identificar o que é relevante para o sucesso comercial de...
This present study analyses, under the resource-based view (RBV) and the transaction cost theory (TC...
Neste artigo teve-se como objetivo explorar o estudo do modelo Resource Based View (RBV) aplicado em...
Objective: to analyze the characteristics of the resources available in private brand hamburger shop...
A tese trata de tipos distintos do conceito chamado de marcas compartilhadas, sendo: Indicações Geog...
The purpose of this article is to analyze the relationship between organizational capabilities and t...
The new tendencies of the fine wine global consumer market have challenged organizations to observe ...
Penrose (1959) and Barney’s (1991) Resource-Based View approaches are the dominant theoretical ones ...
Este artigo apresenta a evolução da Visão Baseada em Recursos (RBV – Resources-Based View, em inglês...
ABSTRACTThe use of the resource based view theory based in rural properties: a systematic review of ...
Este estudo pretende avaliar a Cadeia Agroindustrial do Chocolate no Brasil, por meio da estrutura, ...
The consumption of quality food has generated new forms of production and, consequently, new market ...
This study examines the complementarities between the theoretical economics of transaction costs (TC...
This work aims to design and develop a healthy foods brand in the city of Florianópolis, where the b...
The understanding of the necessary conditions that turn possible the sustainable competitive advanta...
Este trabalho teve como principal objetivo identificar o que é relevante para o sucesso comercial de...
This present study analyses, under the resource-based view (RBV) and the transaction cost theory (TC...