The analysis of consumers’ behavior and its relationship with cultural beliefs

Culture is considered as the collection of values, norms, beliefs, attitudes, social structures, and institutions. The marketers are always looking for how to deal with different cultural values. Cultural values are considered as one of the main points of understanding the consuming value of the purchaser. The consuming value examines, explicitly or implicitly, the decisions made by the consumers while they are purchasing something. The consuming value includes functional, social, emotional, cognitive, and situational value