Add to ORKGConsider students as consumers of educational services and investigate their different behaviors is a practice that has been increasing as the implementation of the educational marketing strategy in various educational institutions. This paper aims to validate a scale of consumer citizenship behavior in the field of private higher education in Mexico. The application of an explanatory research type through a confirmatory factor analysis showed that the scale can be used in the field of educational marketing and Spanish speaking.Considerar a los estudiantes como consumidores de servicios educativos e investigar sus diversos com-portamientos es una práctica que ha ido en aumento, al igual que la aplicación del marketing en la estrategia de diver...
An investigation was conducted to evaluate the internal marketing in a higher educational institutio...
The marketing of educational services has become both a priority and a challenge, taking into accoun...
The universities apply marketing measures in their management. The adoption of marketing practices h...
ResumenConsiderar a los estudiantes como consumidores de servicios educativos e investigar sus diver...
This work aims to know the Educational Marketing strategies applied by higher education institutions...
This research was conducted at an accredited University in the city of Barranquilla, from a sample o...
Understanding consumers and the consuming process supply a series of benefits. Among these benefits ...
The purpose of this study is to present the psychometric properties of a Spanish version of the Civi...
The competitive job market and the pursuit for knowledge attract new graduates and grad...
Nunez's (2006) Scale of Academic Achievement Motivation (EME-E) is an instrument that has been valid...
In a globalized and competitive world, the need for the Higher Education Institutions to have a comp...
The basic necessities of consumers situated in pre – purchase stage are universal. Nevertheless, exi...
El presente documento muestra el análisis realizado frente a la administración de las experiencias d...
Publicación a texto completo no autorizada por el autorDetermina la relación del marketing con la ca...
This report compares the findings obtained by analyzing the effectiveness of influencers on student ...
An investigation was conducted to evaluate the internal marketing in a higher educational institutio...
The marketing of educational services has become both a priority and a challenge, taking into accoun...
The universities apply marketing measures in their management. The adoption of marketing practices h...
ResumenConsiderar a los estudiantes como consumidores de servicios educativos e investigar sus diver...
This work aims to know the Educational Marketing strategies applied by higher education institutions...
This research was conducted at an accredited University in the city of Barranquilla, from a sample o...
Understanding consumers and the consuming process supply a series of benefits. Among these benefits ...
The purpose of this study is to present the psychometric properties of a Spanish version of the Civi...
The competitive job market and the pursuit for knowledge attract new graduates and grad...
Nunez's (2006) Scale of Academic Achievement Motivation (EME-E) is an instrument that has been valid...
In a globalized and competitive world, the need for the Higher Education Institutions to have a comp...
The basic necessities of consumers situated in pre – purchase stage are universal. Nevertheless, exi...
El presente documento muestra el análisis realizado frente a la administración de las experiencias d...
Publicación a texto completo no autorizada por el autorDetermina la relación del marketing con la ca...
This report compares the findings obtained by analyzing the effectiveness of influencers on student ...
An investigation was conducted to evaluate the internal marketing in a higher educational institutio...
The marketing of educational services has become both a priority and a challenge, taking into accoun...
The universities apply marketing measures in their management. The adoption of marketing practices h...